When it comes to incorporating video into your marketing mix, feed-based advertising is the best option. However, when it comes to promoting items in your catalogue, Dynamic Ads have historically been the most effective campaign type. Considering that Dynamic Ads are only accessible in a static picture format, it is advantageous to include video into the advertising mix.
Video Templates from Vidyou's allow you to create a creative mix by using video advertisements generated automatically from the items in your catalogue. Following a rigorous testing process, we have shown that video may significantly improve the incremental performance of your ads. Using Vidyou's Video Templates and the addition of video advertising on top of Dynamic Ads, we achieved a 50% reduction in an incremental cost per purchase for a worldwide app advertiser in a test that we performed with that advertiser.