TatilBudur.com's marketing team needed to use videos to promote thousands of hotel listings on the website, which has 50 million unique visitors.
Yet, since it is not viable to create a video for every hotel using conventional manual methods, they partnered with Vidyou.
Vidyou team connected the hotel details provided on the spreadsheet by TatilBudur's marketing team into the Vidyou system as a data source.
The information details listed on the spreadsheet are as follows;
- Hotel names
- Discount rates
- Hotel's ratings
- Hotel's features
- Hotel photos
The marketing team automatically transferred the videos from the Vidyou panel to the Facebook Business Manager account and shared them, which were created in 9:16 aspect ratio for Instagram stories, 1:1 aspect ratio for Facebook and HD format for YouTube.
The team, which creates automated videos for more than 50 hotels on a daily basis, has automated what would normally take hours and decreased it to minutes.