Gratis is a chain of personal care and beauty stores featuring more than 600 stores and nearly 30.000 products. Gratis wanted to expand their current ad formats to include videos. Together with Vidyou, they automated more than 30.000 video assets for their Facebook, Youtube & Instagram Stories campaigns.
Expanding Beautiful Ad Formats
Gratis wanted to expand advertising assets beyond static images for their Youtube, Instagram Stories and Facebook campaigns. With its vast product catalog of more than 30.000 products, Gratis was not able to scale up the creation of video assets with a short turnaround time.
More Than 30.000 Video Ads Automatically
Vidyou helped to transform Gratis's product catalog into an inventory of video ads. By simply attaching their existing product feed to the template, Gratis was able to quickly filter the products that they wanted to feature. Within a matter of minutes, Gratis obtained video ads in multiple formats which were used in Facebook and Instagram campaigns.
Stunning Videos in Multiple Dimensions
Gratis's performance marketing team was empowered to react fast to tactical campaigns as they were able to scale videos in multiple formats in a few minutes.