There are two things that outstanding Facebook and Instagram advertisements have now in common: they tell a narrative, and they appear natural to their respective platforms and ad placements. To verify that the preload is native to the platform on which it is being used, we always begin by placing advertisements in the preset. Following the selection of an ad location, we start the process of creating the content. Throughout the process, we consider a variety of patterns within consuming habits that differ depending on the device. Our recommended practices for designing preset, and Instagram Stories advertisements are as follows:
- We make sure that all settings seem natural to the platform. For example, when producing your movies, try to imitate the content that other people are uploading. Stickers, GIFs, and text overlays, for example, may help your advertisements blend in with the Stories stream and become more noticeable.
- The initial 0.5 seconds are significant. since it affects whether or not the user will keep on watching
- Using text and images clues, as well as call-to-actions, to direct visitors to the next step you need them to take.
- Use visual and auditory cues to communicate the information effectively. Keep in mind that you must tailor advertisements with sound to two distinct audiences: those who view videos with the sound turned on and those who do not. Whenever content is entirely reliant on sound, the danger of losing non-listening customers increases dramatically. When used in conjunction with sound, subtitles, text call-to-actions, hashtags, and keywords help spread the message to all users.