GittiGidiyor.com personalizes video ads for users and visitors on its mobile application and website.
GittiGidiyor.com is one of Turkey's largest e-commerce sites, with 33 million users and more than 22 million product listings. The marketing team at GittiGidiyor sought to personalize ads to encourage users to download their app and users who downloaded the mobile app but did not make a purchase.
The company wanted to show different advertisement videos to those who hadn't yet downloaded the mobile app, as well as different video ads to the target demographic who downloaded yet have not used the app. On the other hand, conventional methods did not allow for personalized advertising messages, mobile application images, App Store logos, and call to action messages for each phone model.